Mission

From the rich biodiversity of Peru comes a revolution in pure nourishment. We've revived the ancient Incan art of freeze-drying, transforming their wisdom through modern technology to capture nature's perfection in every vibrant bite. Our radical simplicity speaks for itself: single-ingredient brilliance in a world drowning in additives and processing. When you experience our freeze-dried fruits, you're tasting nothing but the concentrated essence of perfectly ripened produce—intense flavor and complete nutrition exactly as nature intended.

Vision

We envision a world where pure, single-ingredient nutrition becomes the new standard—where Fru·it stands as the global beacon of this revolutionary approach to healthy eating. Beyond industry leadership, we seek to fundamentally transform how people nourish themselves by reconnecting them with food in its most authentic, unaltered state. Each vibrant pouch in our growing collection represents our unwavering commitment to a future where everyone can experience the transformative simplicity of single-ingredient nutrition, where the distance between farm and table dissolves, and where the inherent perfection of whole fruits brings daily joy and vitality to people worldwide.

• Cereals / Granolas
• Energy Bars
• Ice Cream / Ice Cream Toppings
• Bakery
• Yogurt Toppings
• Smoothies
• Protein Shakes
• Healthy Snack